Writing. Analytics. Design. success in the space
From interning at a library to rising through an agency, I’ve had the opportunity to work on many forms of communication. Here’s a sampling of my work.
If you’d like more examples, please send me an email at garnett.amber@gmail.com.
Writing
Four Benefits of Using Google Data Studio for PR and Digital Marketing
Reporting doesn’t have to be a daunting or intimidating task. With the help of tools like Data Studio and their many benefits, you’ll be well on your way to becoming a reporting master.
Written for Stratacomm Viewpoints
This blog post was featured in Google’s November 2019 Data Studio update email.
Four Benefits of Using Social Media Listening Tools
Are you taking advantage of all that social media has to offer when it comes to maximizing your campaign? Utilizing social media tools properly can enhance marketing strategy on social, amplify your campaign and help you understand your audience over time.
Social Media Writing for the Holidays: Pandemic Edition
Four Fall Tips for Social Content Creation
Check out these four relatively traditional social media tips, injected with some (pumpkin) spice, to help you find inspiration in creating your autumn content calendars.
Importance of Infrastructure from a Millennial Perspective
The message of this 2019’s Infrastructure Week was directly relevant to millennials: “America’s future will be shaped by the infrastructure choices we make today.” With Washington, D.C. and Detroit, MI Stratacomm offices, millennial perspectives on infrastructure differ by location.
From Class to Clients: Grad School Lessons for PR
Communications is not a field that requires an advanced degree, but I found more than a few ways furthering your education is beneficial to day-to-day PR work. Through time management, collaborative work and writing, read how grad school can complement your career.
Design
Websites
Learning basic HTML and CSS in college gave me the skills to jump into website projects, allowing me to create sites from the ground up through WordPress and improve existing sites with content inventories and design changes.
I designed this site myself and have assisted on several other site builds.
Social Media Graphics
While developing social content throughout all of my professional positions, I’ve created graphics to accompany the messages within the post using InDesign, Photoshop and Canva.
Flyers, Digital Displays & Other Collateral
In my professional and volunteer positions I’ve been tasked to create many kinds of visual collateral. From stickers for an animal shelter to displays for the library, I’m always prepared to use design principals and my creative eye to give you the materials you need.
Analytics & Reporting
Analysis and reporting is essential for any successful communications campaign or engagement. I have honed my skills in telling a story with data gathered through organic social, paid media, website performance and more.
From written explanations to Google Data Studio visualizations, I find creative ways to display success and recommend improvements for the future.